Where we going to start finding the company that will make us rich

The company that will make us rich will always durable and with competitive advantage. These companies always have a unique product or a unique service, low capital or provide services or product that the public will consistently need.

If the products or services have a piece of customer’s mind, customer will never change their mind in changing the product. This will let the company produce more and sell more of their product which can be reflected in the financial statements. There were different kind of services and products being offered by the listed companies. We can find or observe what kind of product or services that normally used by the public within the street, your working area or even in your house.

Would you buy any shares from certain company which provide their services or product that seldom used by public, or even you don’t use it? When the consumer has low intensity to purchase the product or services, the profits generated will be lesser. A company with low profit will hardly or never to issue dividends to shareholders.

Start to find and observe any kind of products or services that always appear around you. Find the company that provide the services or product and run through their financial reports before invest any of your hard earned money.