In
searching of good company, we will look through on the “Income Statement”,
which reveal the company’s operation results for a set of period of time. It can
be reported for each three month period and at the end of year which call “annual
report”. Annual report normally will be audited by external party before published
to the public.
In the
income statement, there will be three items we can look for, which is “Revenue”,
“Expenses”, and “Profit”. The profit obtained after we subtract the expenses
from the revenue. Quite simple. A company with good profit that increase every
year and consistently showing that this company is durable. We won’t buy any
shares from company that its profit is not stable and sometimes will lose
money. Would you buy this kind of company? Definitely no. Besides, increasing of
profit in consistently will bring the market share price increasing also. This would
mean that your capital will be increase together with dividend issue by the
company! Sometimes the company can issue “special dividend”, sound good!
We need to
bear in mind that when we look through the income statement, we need to get their
annual report in a series of years to see the profit trend. This can let us
know how good the company perform in these years. Normally 4 to 5 years will be
nice. You can plot your graph and analyze the trend of profit if you tend to.